In the competitive world of real estate, getting top dollar for your property can be a challenging task. However, in a recent interview with Abel Ramos and Jackie Potter with Compass, we discover the remarkable story of how they not only received a full-price offer for a listing but did so in just one weekend, beating out the competition by $39,000. Let's dive into the strategies and efforts that led to this impressive achievement.
A Valuable Investment:
The property in question was located at 6630 Sandcastle Place in the Village Los Caneros, boasting relatively new construction. The homeowners initially purchased this home as their own, but when a job took them to another city, they maximized their opportunity and used it as an income property. They rented the property out as student housing but after two years of being landlords, they decided it was time to capitalize on their equity and sell.
Abel and Jackie had been in conversation with the homeowners for about a year, exploring the best way to maximize their return on investment. Finally, they made the decision to sell, utilizing the equity they had gained over the years.
Preparing the Home:
This wasn't the first time Abel and Jackie had worked on a listing in this community. They've successfully transitioned and sold multiple properties from student housing to owner-occupied homes, consistently achieving record-breaking sales. The process involves a well-coordinated effort to prepare the property for sale.
The key steps in prepping the home included:
- - Painting
- - Deep cleaning
- - Window cleaning
- - Carpet cleaning or floor polishing
- - Addressing miscellaneous issues
All of this was done with the goal of making the property look like a model home, maximizing the first impression experience that buyers feel when walking through the door. The best part? Using their Exclusive Concierge Program, all this work was completed with no up-front costs from the homeowners!
Creating an Emotional Connection:
One of the critical aspects of selling a property is making potential buyers feel like they could call it "home." Staging the property was a crucial step to showcasing its potential. The updates made the home feel young and fresh, appealing to a broad range of buyers.
Marketing the Community:
In addition to highlighting the property itself, Abel and Jackie chose to promote the Village Los Carneros community as well. They organized a memorable block party event that featured catered tacos, yard games, and a summer giveaway. This event not only showcased the property but also emphasized the lifestyle and sense of community that came with it.
A Surprising Turn of Events:
What makes this success story even more remarkable is that the winning offer came from someone who wasn't initially in the market to buy a home. A neighbor who already lived in the community attended the open house event and was so impressed with the property's presentation that they decided to make an offer.
Abel and Jackie's success in selling this property at full price within a weekend is a testament to their strategic approach to real estate. By investing in property preparation, staging, community promotion, and creating an emotional connection with buyers, they were able to maximize the return on investment for their clients. If you're a property owner in the south coast area looking to make the most of the current market, reaching out to experienced professionals like Abel and Jackie at Compass might be your key to a successful sale.
Watch the full video to learn more about how Abel and Jackie maximize their client’s opportunity and secured the highest sale in Village Los Carneros.